ETHERION FUR COLLECTION AW 18 at PURE LONDON CATWALK
Two garments from our AW 2018 collection were independently selected by the PURE LONDON show Production Team to be showcased at the Main Stage Catwalk Show in February 2018.
The garments were selected on the basis of fitting the AW 2018 mood board themes of WGSN, the world’s leading trend authority. Our garments displayed examples of the Human Nature trend in colourful, chunky texture and the Thinker trend inspired by libraries with a 70’s look and geeky chic.
Following this exciting show our brand was featured in London Runway Pure & Edge – Issue 8 pages 4-5, 8 and 13. See link below.
Fashion forward and sustainable are two key terms we choose to describe the driving force of our company. While using inspiration from fashion trends for creativity we also keep in mind fine craftsmanship and make garments that are timeless in details. We aim to satisfy our customers who want to buy well, choose well and make it last!